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Début en 2002
Diamond Supply Co. was founded in 1998 when Nicholas Tershay (aka Nick Diamond) created a skateboarding hardware line from his humble one-bedroom apartment in San Francisco. In 2000, Nick moved to Los Angeles and began building Diamond Supply Co. in Mike Carroll & Rick Howard’s legendary Girl Skateboards distribution house - soon growing Diamond Supply Co. to a full range of skateboard hard and soft goods, including bolts, bearings, t-shirts, fleece, accessories and more. Having a strong design aesthetic, and a commitment for creating high quality goods, Diamond Supply Co. was quickly embraced by skate and street fashion communities alike.
In 2005, Nike Skateboarding asked Nick to design his own signature Diamond Nike SB Dunk, which quickly became one of the most sought-after sneakers, and hailed as one of the greatest Nike SB’s of all-time by esteemed publications and collectors alike.
In 2006, Diamond Supply Co. opened its flagship doors in the historic Fairfax neighborhood in Los Angeles, and has remained a cultural staple since. Home to exclusive special releases, the shop is no stranger to lines that wrap around the block or the un-announced pro-skater, artist, or athlete, stopping by to pick up the latest releases.
In 2013, Diamond Supply Co. will open two more flagship locations. The first in Nick Tershay’s home of San Francisco and a second location in downtown New York City, in the heart of SoHo.
Diamond Supply Co. has an elite team roster of more than 100 of the best skateboarders in the World, from the likes of Paul Rodriguez, Eric Koston, Stevie Williams, Torey Pudwill, Nyjah Huston, and more.
Under Nick Tershay’s signature design and aesthetic, Diamond Supply Co. maintains a strong focus on delivering skateboarding goods with high integrity and matching quality, keeping true to its roots and remaining unchanged for over 15 years.
Whether a skateboarder, artist, designer, or athlete, anyone who pursues his or her dream, and makes that dream a reality represents the #DIAMONDLIFE
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Dogtown, as a concept, has existed since the early 1970’s. It was the birthplace of progressive skateboarding, Santa Monica/Venice, California. In the celebrated documentary Dogtown and Z-Boys, Santa Monica/Venice was a forgotten slum by the sea. Out of the wreckage of Abbot Kinney’s dream town gone bad, roamed young surfers searching for outlets after the surf got blown out. They found it through an aggressive approach to skateboarding never seen before. Jim Muir, the founder of Dogtown Skateboards, was one of these kids. For 38 years Dogtown Skateboards has been synonymous with hardcore skateboarding.
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Dusters roots lie in the cradle of surf & skate culture in the golden haze of California. Bred from the same spirit that was born in the 60’s and 70’s when skateboarding, surfing, and music defined themselves against establishment.
Dusters California is built by a team that understands, in and out, the functionality of these boards with more than 25 years of experience in the industry. Throughout all these years of skateboarding and manufacturing we learned the importance of the fit and finishes of a skateboard and you can see that by analyzing every single details on Dusters boards. Besides the core functionality, meticulous fit and finishes and the overall quality compared to other cruisers and longboards.